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The origin of the Complan goes back to around 1942, during the Second World War, when it was developed to provide complete nutrition to soldiers during the battle.
The concept of complete nutrition was so popular and successful that eventually Complan was recommended as a meal replacement for patients with problems with food intake. In India, the concept was developed as a complete nourishment for Children aged 6-14 years. By 1975, the now-iconic "I am a Complan Boy/Girl" campaign was born, becoming a defining moment in the brand's history.
Complan is now sold as Dairy based Beverage Mix (Proprietary Food), a nutrition drink for children. In 2012 it was ranked 2nd Most Trusted Nutritional Brand in India. It has been more than 6 decades since Complan became a trusted part of Indian households.
Complan is a nutritional drink for kids containing power of milk protein and 34 vital nutrients like protein, calcium, iron, vitamins A, C, D, K and much more. Together these vital nutrients and high-quality protein support kids in growth and development.
With 63% more protein# than other leading nutritional drinks, Complan provides the essential growth nutrients and neuro nutrients recommended by health experts. Its unique formulation results in optimal development, making it an ideal choice for parents seeking the best nutrition for their children.
For maximum benefits, 2 heaped scoops(33g) of Complan powder in cow’s milk or water should be offered to provide children with the nourishment they need to thrive.